Test alternative directions for a new website design to select the strongest creative ideas and ensure that the right development decisions are made.

• Present 3-5 alternative designs using Invoke’s unique Concept Rotation feature
• Compare results in real time based on key performance metrics:
  • Overall appeal
  • Clarity of purpose
  • Ease of use
  • Visual appeal
  • Intent to visit
• Drill down to uncover drivers/limiters of appeal through open-ended questioning
• Capture verbatim ideas for improvement

• Strongest design identified as well as the attributes that make it a winner
• Reliable consumer feedback for further site design optimization
• Actionable insight so that development can proceed with confidence