Conduct a final “gut check” on new marketing materials to ensure that the final execution delivers on the intended strategy.

• Expose participants to finished material (video, print etc.) and ask them to evaluate it based on metrics such as:
  • Appeal
  • Relevance
  • Fit
  • Impact
• Use open-ended questioning to diagnose reasons for participants’ reactions
• Check for clarity of communication and any unintended messages
• If problems surface, explore solutions

• Validation as to whether your final message is your intended message
• Quantified metrics and clear understanding of how your materials are communicating
• Actionable insight to either proceed with confidence or make the right changes