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Select the most effective brand/product identity as expressed in its packaging.
- Present alternative label/package designs and measure effectiveness in terms of:
- Visual appeal
- Fit with brand & category
- Uniqueness
- Communication
- Target resonance
- Shelf presence
- Evaluate label elements separately and as a whole, determining the degree to which each contributes to a successful marketplace identity
- Use open-ended questions and probing to clearly understand the emotional drivers and limiters of appeal
 - Strongest package design identified in terms of:
- Clear understanding gained of what the various packaging options are communicating about the product
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If your packaging concepts have minimal differences making comparison evaluations less helpful, you can now run monadic testing with InvokePro 5.5
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