Led by our VP of Research and Business Development, Peter Mackey, Invoke’s research team’s diverse background at leading research firms like Ipsos, Harris Interactive, Copernicus, and Research International, agencies such as Ryan Partnership, Tracey Locke, and J. Walter Thompson and corporations including IBM and Kraft enables them to effectively apply Invoke’s technologies to a wide array of consumer and business to business research situations.

The Invoke research team has conducted hundreds of qualitative, quantitative, and hybrid research projects for leading companies across the financial services, retail, consumer packaged goods, travel and hospitality, insurance, media, and technology industries.

With specialties in concept testing, communications testing, habits and practices research, employee insights, shopper insights, naming and packaging research, usability, event feedback, and brand research, they understand how to most effectively leverage Invoke’s technologies and work with you to deliver the insight you need to make important decisions.

For articles, white papers, hot topics, and more, visit the Invoke Archive.