Test early creative concepts to identify the best strategic platform and capture feedback on specific executional elements to enable further optimization.

• Present early creative concepts and test against key metrics such as:
  • Relevance
  • Uniqueness
  • Overall appeal
  • Brand fit
  • Purchase intent
• Simultaneously diagnose the drivers and limiters of appeal through open-ended questioning and probing
• Explore likes/dislikes, preferences and suggestions for improvements

• Strongest creative platforms identified as well as the attributes that make them potential winners
• Clear understanding gained of which creative elements are working and which are not