Test multiple new product concepts to determine which has strongest market appeal and gain insight for further optimization.

• Present concepts using Invoke’s unique Concept Rotation feature Compare results in real time based on key performance metrics:
  • Appeal
  • Relevance
  • Uniqueness
  • Brand fit
  • Purchase intent
• Drill down on each concept to uncover drivers and limiters of appeal
• Explore ideas for improving the concepts

• Most promising product concept identified as well as the attributes that make it a winner
• Clear understanding of the drivers and limiters of appeal
• Reliable consumer feedback for further concept optimization