BETTER INSIGHTS. SMARTER DECISIONS. FASTER.
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Ben Cesare President & Chief Executive Officer  Ben has more than 25 years of leadership and executive sales management experience in high-tech organizations. Before joining Invoke, Ben was Vice President of Agile Software's channel organization. Prior to that, Ben was Vice President of Psion North America and spent 10 years working in several channel management and strategic account roles for Apple Computer. Ben has a Bachelor of Arts degree from Lycoming College. Alon Ravid  Chief Technology Officer & General Manager, Invoke Solutions Israel Alon brings 19 years of experience in research, development and management of software development groups to Invoke. Prior to joining Invoke, Alon worked at Knight Financial Products (KFP) as Senior VP, Head of Derivatives Technology. Previously, he was Senior System Engineer at the Israeli Ministry of Defense. Alon holds a BS and MS in Computer Science from the Technion - Israel Institute of Technology In Haifa. Peter Mackey  Vice President of Research & Business Development Peter brings 25 years of experience in marketing and research to Invoke. In senior management positions at J. Walter Thompson and Foote Cone & Belding, Peter solved customer centric issues for major marketers such as Eastman Kodak, Sprint, Warner Lambert, Hewlett-Packard, and IBM. Prior to joining Invoke Solutions, Peter was Managing Director of Greenfield Consulting Group, where he worked with clients on customer loyalty, new product development, customer segmentation, and e-commerce research projects. Peter has a degree in Political Economics from the University of California at Berkeley. Joanne Manley Tal Sliwowicz
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Louis Haberman Chief Financial Officer  Louis brings significant experience establishing, managing, and refining financial processes and systems for growth in both publicly traded and venture backed companies to his role at Invoke. Previously, Louis was Vice President, Finance at BuyerZone.com, a B2B lead generation company. He guided Buyerzone.com to profitability and led the company’s sale to Reed Elsevier. Prior to that, Louis served as the Controller for VideoShare and held positions at SupplierMarket.com, Sun Life Financial and National Linen Service. Louis holds a Bachelor of Arts degree from York University and an MBA from Bentley College. John Inman  Vice President of New Business John brings over 20 years of sales management and technical experience to Invoke. John joined Invoke from Agile Software Corporation, where he was Director of Channel Sales. Prior to Agile, John spent 14 years at Parametric Technology Corporation, where he held various management positions including: Director of Channel Sales for North America and Director of Inside Sales. John has a Bachelor of Science in Mechanical Engineering from Lehigh University. Paul DePinto  Vice President of Sales With over 20 years of sales and management experience Paul has been a key member of the Invoke sales organization since 2002 in the roles of Senior Account Executive, Director of Field Sales, and presently as Vice President of Sales. Prior to Invoke, Paul was instrumental in the success of marketing solutions and Internet start up organizations such as Red Brick Systems and enCommerce. He started his career as a Staff Manager at AT&T and moved into senior sales and national account manager roles at Information Builders. Paul has worked with a broad base of marketing research clients in many industries and holds membership positions in the American Marketing Association and the Advertising Research Foundation. Josh Mendelsohn Director of Marketing  Josh brings close to a decade of experience in the marketing research industry to the Director of Marketing role. Prior to Invoke, he was at Chadwick Martin Bailey—a Boston-based custom marketing research firm where he was in charge of marketing and played a central role in its business development efforts. A former president of the Boston chapter of the American Marketing Association, Josh has held a variety of marketing positions that include promotions, events, media, merchandising, and direct mail. Josh received his B.A. from Union College in Schenectady,
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Joanne has been a key player at Invoke since 2005 as the Director of Marketing and is now based in London, where she will head up the company's European alliances. Prior to joining Invoke, Joanne held various positions in marketing management and marketing program implementation, including Marketing Manager at Welcom, an enterprise project management software company. She also brings international marketing experience to Invoke with past assignments in the UK, Germany, and Hong Kong. Manley has a Bachelors degree in European Business from the University of East Anglia in the UK, and she recently earned her MBA at Bentley College in Waltham, MA.