Invoke Solutions | 7 Reasons to Move Your Focus Groups to Invoke

Much has been written lately about the shortcomings of focus groups. Now, there is a better way to gain in-depth qualitative insight!

Compared to traditional focus groups, Invoke Engage provides customers with faster, more robust research results. Here are 7 great reasons why Invoke Engage offers better value as well as better insights!


Reach TWICE as many people (with a national sample)	Example: Run 4 focus groups in 2 cities with 8 people in each (n=32)	Example: Run 2 Engage Live sessions with 30 participants (n=60)
Do it more cost effectively with almost half the CPI!	Typical cost: $24-28K plus travel costs	Typical cost: $23.3K no travel costs
Capture FOUR times more feedback!!	Average feedback per participant: 15 mins	Actual feedback per participant: 55-60 mins
Get more honest responses	Feedback subject to dominant personalities and groupthink	Everyone answers every question anonymously with an equal unbiased voice
Receive more reliable and projectable results	Research is purely qualitative and findings are not projectable	Delivers rich qualitative findings plus robust quantitative metrics
Complete it TWICE as fast with real-time results and instant transcripts	Typical duration: 4-6 weeks from kickoff to insight	Typical duration: 2-3 weeks from kickoff to insight
Have greater decision-making impact!	Typically only a limited # of stakeholders observing	All stakeholders can watch live results and discuss in real time