BETTER INSIGHTS. SMARTER DECISIONS. FASTER.
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Download PDF The companies represented in Gartner’s report have developed new delivery models and new ways for their clients to use customer insight and relationships to build better and more profitable businesses. In the report Gartner defines a "cool vendor" as offering technologies or solutions that are:
"We believe being selected by Gartner as a “Cool Vendor” is recognition of Invoke’s innovative technology and the significant impact we have on an organization’s ability to better understand their customers,” said Ben Cesare, President, Invoke Solutions. “Only Invoke enables organizations to collect valuable insight from their customers and other key constituents in a live interactive environment, so they can make critical business decisions more confidently and extremely quickly.” Invoke Solutions provides a unique technology platform for conducting live Internet-based research sessions with a highly targeted audience (large or small), enabling instant feedback and analysis for faster, smarter decision making. Invoke’s proprietary methodology gives research professionals the ability to collect large-scale qualitative feedback as well as robust quantitative metrics in an interactive environment with the ability to probe deeper and refine findings in the moment. Because it is live, companies can involve all the necessary stakeholders in the research giving them the ability to analyze and react to results in real time. By using Invoke to support key decision-making processes, organizations can reduce risk, drive innovation, and increase understanding of their customers while saving time and money. About Gartner's Cool Vendors Selection Process Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months. Unlike traditional, costly, and decades old research methodologies, Invoke offers live Internet sessions with large, targeted audiences to give businesses robust, trustworthy results with the depth of insight needed to drive real understanding. Already used by many Global 2000 companies and Invoke partners for marketing, new product, employee, and voter insight, Invoke is rapidly becoming the standard platform for organizations that need to make confident, continuous, and fact-based decisions fast. |
